FirstThing is an AI copilot for management consultants that helps business professionals and aspirants quickly understand the relevance and implications of complex information and allows them to make strategic business decisions and streamline communication with the help of AI. We were hired to create a new brand identity and website so they could take their product to market. We developed a confident, memorable brand identity and website that reflects the professional growth and excellence that FirstThing offers, while appealing to their audience of highly-educated, ambitious, hard-working business people.